Objective:
To promote and extend the Jack Daniel’s brand and heritage with a variety of unique branded products that focus on key brand initiatives including: Jack Daniel’s Racing, one-of-a-kind product lines, and news and special offers for the Jack Daniel’s enthusiast.

Tactics:
Summit created an extensive online catalog program establishing a true destination point for Jack Daniel’s branded apparel and merchandise.  Summit created content and rich graphics that capture the flavor of the Jack Daniel’s General Store in historic Lynchburg and re-vamped the product line to include both contemporary and traditional items sought by loyal Jack Daniel’s fans.

Results:
Jack Daniel’s Goods online General Store has set new sales records for the brand and has energized the online experience for legions of those unique Jack Daniel’s consumers and life-long brand loyalists.

 

Jack Daniel's Case Study - ecommerce store